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Home»World»Matilda Djerf’s fashion brand faces backlash over bullying claims
World

Matilda Djerf’s fashion brand faces backlash over bullying claims

December 14, 2024No Comments1 Min Read
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20-year-old Julia Karozza from Germany received the order from Jerf Avenue a day before the allegations. She said she would send it back in light of the report.

“Djerf Avenue has always marketed itself as a body-positive, inclusive and empowering brand, so to hear accusations of body shaming and a toxic work environment felt like a total betrayal of the values ​​they claim to stand for,” she said.

“I knew right away it wasn’t something I could support.”

Matilda Jerf, who began her online career in 2016, was recognized for her work in retail and e-commerce on the Forbes 30 Under 30 list in 2023.

Julia said: “For me, supporting a brand led by a woman was like celebrating progress and boosting the spirit of women in business. However, these accusations… directly contradict those values.

“I cannot justify supporting a brand that does not practice the values ​​it promotes. Until there is real accountability and change, I will not buy from them.”



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