Surprisingly, he translated it into a real -life victory that will forever change the way of conducting elections.
Zohran Mammani, a 33-year-old democratic socialist who won the commander’s upset victory Last night, the Democratic Place of New York has long won the Internet’s eyes.
Many experts and questionnaires predict the inevitable triumph for Andrew Kuom’s scandal, who in 2021 resigned as a New York governor in 2021 after he encountered sexual harassment charges from a few women-based name and experience. But Cuomo, despite the fact that its SUPER PAC advertising, which is funded by the billionaire, has never been able to step organically, unlike its main competitor, Mammani. State Assembly of New York and Former rapper They used social media to emphasize their television smile, progressive values and erudite sense of humor, which not only captured the audience on the Internet, but also motivated them personally and vote, despite the fact that it broke off yesterday, punching the heat.
The Mammani, which is in the first name of New York, made a revolution in the race before it entered it. Before his official message in October 2024 Subway takes. Partnership with MTA. The commentators in July already supported him when one said, “Zohran for the mayor!” Mammani’s campaign has exceeded the expectations in Mary’s elections and its main victory – a surprise only to those who do not pay attention to the Internet – ripe with lessons that the left can imitate to help create a grassroots organization on the Internet for other races that can be translated to sensitive victories.
With its first attack in the company, Mammani consistently exceeded its competitors with its use of social media in such a way that it is reminiscent of the victory of Alexandria Okosio Cartes against Joe Coules in 2018, but on a much larger scale. Its humor, savvy, sincerity and linguistic abilities They were at a full exhibition, next to your TV and stylish wardrobe. (He is the only candidate for a man with several rings and jewelry, which, although a lasting millennium, acts as a nod of the Gen-Z.)
In January, he campaigned in the swampy of the white bear of the horse Ajland, but added a message about the work class when he jumped into cold temperatures: “I freeze … your rent as the next New York mayor,” he said in the video that took place on several social media platforms, including Facebook. He collaborated with celebrities, including Synthia Nixon, who faced Kuom in 2018. On election day he shared videos from the video Bernie Sanders who encourages people vote for Mammdani despite record temperatures as well A few videos With the model and author Emily Rataykowski, who was in the “hot girls for the rag”.
But while Mammani invariably did well on the Internet and created a strong and supported community, it was not perceived so seriously by observers and even other candidates until before the election. In March, The New York Times called it ”Tiktok savant“,” “Praise to him, if it seemed to be safe to assume that social media would not translate into real figures in the elections. By June, Term He was concerned about the lack of experience of the Assembly member, despite the fact that the attacks were thrown at him, that he actually became the main. Edit, in chunk Under the name “Our tips voters in the sad race for the mayor of New York,” -writes, “Mr.
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In many elections, social media does not always turn into an actual election. But Mammani’s victory is an ancient and symbol of a new era, where the Internet not only represents reality, but can predict it. For months, Mamdani fans demanded a win, and finally materialized. They turned out to be correct – and practically all traditional questionnaires (at least until the very end, when some polls finally caught up with the reality of its movement), were mistaken and did not see Mammani’s success, although similar, comments and cooperation were on Instagram for all.
This new type of policy that reveals a huge generation means a fresh era for companies, politicians and technology. The personality of the policy from the Internet and the autonomous well -being is no longer justified; To win the big races, it is clear that the online person may be more important than the PAC-funded television advertising. Video on social media does not require funding billionaire. Success on the Internet just requires a busy audience.
This new stage has won social media useful for other, smaller companies and left candidates who challenge candidates to the institution. Social media, though not without their shortcomings, allow candidates to create grassroots movements that can be overcome by billionaire companies. Bernie Sanders created the soil for this movement, AOC took advantage of it, and Mammani created a possible plan for a smaller election across the country.
It is true that social media does not always represent real life. Many have made this statement again and again, which felt that the video views were not translated into reality of the political landscape. After all, views can come from anywhere. However, social media is a valuable tool for grassroots organizers. Television ads are expensive. Mamdani, which used public funds, stopped raising funds when in March entered the public funds system in New York, reaching the cost of about $ 8 million. He did a videohaving more than 1.8 million views on Instagram, telling people to stop sacrificing their money and instead donate their time. He used social media to call and cure a specialized group of volunteers that was engaged in his online movement, and then realized real life, tested tactics of the company.
Mammani prioritized contact with voters. His company knocked More than a million doors. Voters’ participation started on the Internet to get excitement, but found a traditional method. A few days before the election, Mammani passed the length of Manhattan, from the Invud -Hill to the battery park to interact with voters. It was certainly too passionate on the internet. Mammani used social media to advertise, but despite the fact that they were carefully designed, they were unique in that they emphasized its personality and essence, emphasizing its brand rather than homogenizing it into a typical, politician. This sincerity and personality made them useful as a tool for a work set that allowed volunteers to move from the Internet space to the organization of a community that really eterated the priorities of interaction and learning of the public.
Companies that work for people work. Mammani’s victory is a proof that the preservation of strong and even napological views is a key to motivating people to interact with politics, from voting to volunteering. Taking bold, uncompromising positions, sometimes regarded as political suicide. But, unlike the unpopularity of the democrats, especially in the bold and liberal city, like New York-Reveal about the disposable representative of the Max Rose Center, who often tried and did not try to reassure all sides-it is clear that principled and firm messages that are naughty.
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After during And not just against. But since then, almost ten years have passed and at the national level, it seems underestimated the need for a strong, bold and progressive candidate. It is the progressiveness that encourages young voters, old voters and new voters to actually appear in the elections. Drawing on being smaller than two evil or candidate for a healthy cause or any other outdated trail, just won’t win the election.
So, what is the new basis for the Democrats, as Mammani has shown? Candidates must create grassroots efforts. In all elections, but especially the elections covering large territories and voters – social media should be used in such a way that the candidate’s message remains and motivates the company on the Internet and offline. Citizens united Adds to understand that Super PACS is not going anywhere. But people can return the election as long as they can get a progressive message.
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Katrina Vanden Hievel
Publisher, Nation
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Mammani outlined a strategy. The left should now follow his example and the primary Richie Torres, Hockey Jeffreis, Chumer Shumer and many others.
In the reproach of the cynical democratic insider and the New York Times editorial page, voters supported the democratic socialist for the mayor of the country’s largest city.
Voting for Zohran Mammani is a vote against the Democratic Reaction Center and for a more reliable future.
