Coca-Cola may have to sell more drinks in plastic bottles in the United States, when President Donald Trump’s tariffs eventually make aluminum banks more expensive, said James Quincy Chief Executive Director of Investors.
It comes after Trump has ordered 25% import tax on all steel and aluminum entering the US that may end Increase prices for canned food and beverage items in the country.
In December, the drink giant reduced the purpose of the use of 50% of recycled materials in its packaging by 2030, using 35% to 40% by 2035.
Environmental groups marked Coca-Cola as “Best global plastic pollutant” for six consecutive years.
“If one package suffers from increasing contribution costs, we still have other packaging offers that will allow us to compete in accessibility space,” Quincy said.
“For example, when aluminum banks become more expensive, we can make more attention to pets.”
The Coca-Cola boss also sought to minimize the impact of tariffs on his business, saying that the packaging is only a relatively small component of his company’s costs.
In recent years, Coca-Cola has sold more products in aluminum containers within its marketing and sustainability strategies.
Despite the fact that aluminum banks are also much more expensive than plastic bottles over time.
According to the US Geological Service, the US imports almost half of the aluminum that it uses, so the 25% tariff for all imports is likely to make the banks become even more expensive.
After Trump first ordered tariffs for steel in 2018, many manufacturers won “exceptions” from these import taxes.
But this time Trump said there would be no liberations from the rules for individual products or for certain countries.
In a separate step that can contribute to plastic contamination, Trump has signed Executive order Earlier this week, the US government’s efforts to replace plastic straws on paper ended.
The order abolished the measure signed by former President Joe Biden, who called the plastic pollution “crisis”.
