The transition to the community notes system will be phased in over the coming months in the US.
The system, which Meta says it’s “working on X,” sees people with different viewpoints agree on notes that add context or clarification to disputed posts.
The campaign’s blog post said it would also “undo the creeping mission” of regulations and policies – highlighting the lifting of restrictions on topics including “immigration, gender and gender identity” – saying they had shut down political discussion and debate.
“We are removing a number of restrictions on topics such as immigration, gender identity and gender, which are the subject of frequent political discussions and debates,” it said.
“It is wrong that things can be said on television or in the halls of Congress, but not on our platforms.”
The changes come as tech firms and their executives prepare for the Jan. 20 inauguration of President-elect Donald Trump.
Trump has previously been a vocal critic of Meta and its approach to content moderation.
He called Facebook “the enemy of the people” in March 2024.
But relations between the two men have since improved – Mr Zuckerberg dined at the Trump estate in Florida in Mar-a-Lago in November.
“The recent election also marks a cultural tipping point in prioritizing freedom of speech again,” Mr. Zuckerberg said in a video on Tuesday.
Mr Kaplan’s replacement of Sir Nick Clegg – a former Liberal Democrat deputy prime minister – as the company’s global affairs president was also interpreted by many analysts as signaling a shift in the firm’s approach to moderation and a shift in political priorities.
In a statement announcing that he would step down on January 2, Sir Nick said his successor was “absolutely right for the right job at the right time”.