The BBC has seen online instructions on Mattel’s website for both the Glinda and Elphaba dolls, which list the wrong site under the logo of Universal Pictures – the studio behind the film.
Mattel recommends the dolls for children ages four and up.
Fans who bought the doll posted their surprise on social media.
“I purchased a Singing Elphaba doll and upon inspection, the website printed on the back (of) the Mattel box, right above the barcode, states… an unaffiliated adult (unsafe) 18+ website,” one person posted on reddit.
“Anyone else see this!?”
In another post, a woman from the US said: “Went to Target and Walmart today and yes Wicked dolls has a (porn) website.”