Ass forest fires As Los Angeles County continues to be devastated, destroying homes and businesses and displacing entire communities, several major corporations have committed millions of dollars in funds and resources to help victims recover and rebuild.
Here are some companies that have announced support efforts.
Fires in Altadena, California, are shown on January 8, 2025.
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Disney
The Walt Disney Company, parent company of ABC News, announced Friday that it is committing $15 million to the initial and immediate response and reconstruction efforts. The company said it is working with several relief groups on the ground, including the American Red Cross, the Los Angeles Firefighters Foundation and the Los Angeles Regional Food Bank.
Disney is also offering support to LA workers through the Employee Assistance Fund, the company said.
“As this tragedy continues to unfold, The Walt Disney Company is committed to supporting our community and our employees as we all work together to recover and rebuild from this incredible disaster,” Disney CEO Bob Iger said in a statement. “Walt Disney came to Los Angeles with little more than his limitless imagination, and he chose to make his home here, fulfill his dreams and create extraordinary stories that mean so much to so many people around the world. We are proud to support this resilient and vibrant community in need. at this time.”
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Paramount announced that it would donate $1 million to various relief groups returnwhich got the internal memory of the ad.
The studio will work with the Los Angeles Firefighters Foundation, the California Firefighters Foundation, the Red Cross, Direct Relief, World Central Kitchen and Best Friends Animal Society, according to the report.
Paramount is offering assistance to affected employees “to help cover the costs of emergency evacuation, disaster recovery or unexpected events” through the company’s Employee Assistance Fund, the Wrap reported.
Walmart
Walmart said it was committing $2.5 million to support firefighting efforts, “including food, water, essential products and financial aid.”
The company added that stores in Southern California “donated food, water and gift cards to first responders and shelters to help people in need.”
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The Kroger Family of Companies, which runs a number of supermarket chains, announced it would raise $1 million for families affected by the fire.
That money will benefit the company’s American Red Cross and local Feeding America-affiliated food banks. Kroger is allowing its customers to donate to the fire at checkout and stores are donating food and water to the area.
“Our hearts go out to everyone affected by this tragedy — especially our team of members and their extended families — and we thank the first responders who work so hard to protect our communities,” Kroger CEO and President Rodney McMullen said in a statement. .
NFL
The NFL Foundation and the owners of four teams — Los Angeles Chargers, Los Angeles Rams, Minnesota Vikings, Houston Texans — will donate $5 million to help communities affected by the wildfires, the league announced.
“The NFL family is committed to working with the Los Angeles Chargers and Los Angeles Rams to support local communities in their time of need,” NFL Commissioner Roger Goodell said in a statement.
MLB, Fanatics
Major League Baseball, other major professional sports leagues and 15 Los Angeles sports organizations partnered with Fanatics to produce “LA Strong” merchandise.
All proceeds from sales of the specially branded t-shirts, hats and other apparel will benefit the American Red Cross and the Los Angeles Firefighters Foundation.
The items feature team logos with the slogan “LA Strong”.
