the goal The 2024 holiday shopping season has had a rocky start, but an exclusive Taylor Swift deal could turn things around.
A mass market store is the only store that Swifties will be able to get their hands on Eras Tour Book A celebration of the biennial pop culture event that ends on December 8th in Vancouver. The book will go on sale Friday in stores and Saturday through the company’s website.
Don’t expect any Black Friday or Cyber Monday discounts either. Since Target is the exclusive seller of the Eras book, it has no incentive to drop below the suggested price of $39.99.
Swift self-publishes the 256-page book, giving her complete control over where it is distributed. Expectations are high. The The Wall Street Journal the reports initial print run is 2 million copies. If it completes that run, it will climb to number one on the bestseller lists by 2024—and be one of the best-selling books of the past six years—and it will do so unaided. Amazon, Walmartor Barnes & Noble.
Times turn It raised more than $1 billion and set many records. Last year alone the tour sold 4.3 million tickets, which is Elton John sold more than the number accumulating on his five-year farewell tour. The tour quickly became a movie The greatest concert movie ever.
For Target, the exclusive offer couldn’t have come at a better time. The retailer reported weaker-than-expected earnings last week and offered a somewhat gloomy outlook for sales, which have been weak at the chain over the past two years.
Exclusive Taylor Swift alone won’t cure those ailments, but it will bring people into the store. And to encourage those Swiftie shoppers to stop by and buy more, Target plans to play Swift’s music in its stores on Friday.
