Scooter Braun weighed in on his long-running feud with singer Taylor Swift, who became upset with the talent manager after she got hold of the master recordings for her first albums.
“Look, five years later,” Braun told Bloomberg’s Screentime conference in Los Angeles. “I think it’s time for all of us to move on.”
Braun said at first he didn’t want to watch the documentary Taylor Swift vs. Scooter Braun: Bad Blood, which was broadcast on the Max streaming service at the beginning of the year, but in the end it was pushed by the parents.
“A lot of things were misrepresented,” Braun said of the documentary.
On his relationship with Taylor Swift and the importance of communication, “Five years later I think it’s time to move on… I think it’s important for people to communicate directly in any kind of conflict… that’s very relative to the whole world right now.” …
On his relationship with Taylor Swift and the importance of communication, “Five years later I think it’s time to move on… I think it’s important for people to communicate directly in any kind of conflict… that’s very relative to the whole world right now.” … pic.twitter.com/tgyb15ACGd
— Bloomberg Live (@BloombergLive) October 11, 2024
“In any kind of conflict it’s important that people actually communicate directly with each other,” Braun said. “I think when people take the time to be in front of each other, when they have a conversation, they usually find out that the monster isn’t real.”
Braun, 43, is an entrepreneur and record executive who serves as CEO of Hybe America. pop power
Braun got his first big break by discovering singer Justin Bieber YouTube and helping the young Canadian become a global pop star.
Braun later diversified into film and television production in addition to artist management. In 2019, she bought the Big Machine Label Group, which owned the recordings of Swift’s first six albums. The singer was so happy with the sales that he ended up re-recording his records to avoid sharing the rights with Braun.
Several artists on his management roster have left in the past two years, including Demi Lovato. Braun announced in June that he would be retiring from the artist management business to focus on his new responsibilities at Hybe America.
With Hybe founder and president Bang Si-Hyuk, Braun has been spearheading BTS member Jung Kook’s solo project as well as supporting Hybe artists’ US activities.
At the Screentime event Braun was asked which artist he would most likely want to manage in the future.
“I think the one artist you should always bet on because they want it all the time and do whatever it takes to be present and relatable all the time, is Taylor Swift,” he said.
(Expands comments in fourth paragraph. An earlier version corrected the spelling of the name in the penultimate paragraph.)
