Red Lobster is trying to turn the tides in the post-bankruptcy era. In May, a temporary seafood restaurant chain He filed for Chapter 11 bankruptcy after closing dozens of restaurants, which gave him time to deal with “a number of financial and operational challenges,” former CEO Jonathan Tibus said. in a statement.
One of Red Lobster’s biggest mistakes was its $20 endless shrimp promotion. While the deal made quite a splash with customers, the company suffered millions in operating losses. And Red Lobster’s new CEO, With Damola Adamolecustomers are warned not to hold their breath for the promotion to return.
“Because I know how to do math,” said Adamolekun TODAY in one the conversation on monday Red Lobster did not immediately respond luckrequest for further comment.
@ugh_madison I was only there for 4 and a half hours, but I think I got my $27 worth. I wish I had 2 crab cakes and 3 lemon drops to go with my endless red lobster shrimp! #redhead #champion ♬ original sound – ugh madison
When he was only 35 years old, he was also named Adamolekun luckthe inauguration of List of 100 most powerful people published this week, which is based on business size and health, innovation, influence, trajectory and influence. Adamolekun, which is ranked 89th on the list, has always been there totally dedicated to his career.
“My life is my work. My work is my life” he said luck 2023 when he became CEO of Asian fusion restaurant chain PF Chang’s.
@fortuna Red Lobster’s CEO told Fortune in 2023 that he doesn’t believe in work-life balance. #redhead #redlobsterrestaurant #food #foodtok #director #workinglife #work-life balance #routine #balance #wlb #advice #leadershiptips #fortuna #interview #csuite #news #startups #success #success #successtips #successful ♬ original sound – Fortune Magazine
This summer Adamolekun had the opportunity to take on a new challenge. He He became CEO of Red Lobster in Augusta few months after the company filed for bankruptcy. While the endless shrimp debacle did not benefit the food chain, Adamolekun admits it was not the only problem the company faced.
“This was not the only decision that led us, the company, to bankruptcy,” Adamolekun said. TODAY “I think basically when a company is successful, it’s important to remember what made it successful.”
Since taking the helm at Red Lobster, Adamolekun has pledged to control the crustacean chaos caused by the never-ending shrimp fiasco by doing what he referred to as: returning to what made the company successful.
“This is, without exaggeration, one of the most important companies in American history”, Adamolekun say CNN. “Certainly, big mistakes have been made in recent years.”
What Adamolekun is doing to revive the Red Lobster
Adamolekun a is behind $60 million plan so that the seafood chain does not drown again and has his C-suite began to pile up with restaurant industry veterans. His vision is to “inject more energy” into restaurants, Adamolekun said TODAYthrough lighting, music and new decorations. All of this is an effort to improve and renovate the current restaurant location, which also includes fixing broken HVAC systems, torn carpets and chairs, and to ensure that no more sites close in the future, an impact that should be felt “immediately,” he said. say CNN in October There are currently 545 Red Lobster locations.
“We hope you feel like you’re being transported to a new place,” he said TODAY.
Adamolekun also said he wants to “lower the check” for customers, making it more affordable to dine at Red Lobster. “We should have the best deal for the best lobster because we have the best product,” Adamolekun said TODAY
While Adamolekun previously mentioned cutting back on the menu to make the company more financially and operationally sound — and also to support front-line employees like servers and chefs — this week he introduced some new and revamped items.
The return of one menu item is expected to spark interest in the restaurant chain: hush puppies, bacon-wrapped sea scallops, lobster bisque, lobster pappardelle pasta, grilled mahi and Parmesan chicken will return with new items. However, some items will be removed, resulting in a 20% reduction in menu items, Adamolekun said.
“A few years ago there was a social media incident with us over the removal of the hush puppies,” Adamolekun said. TODAY “So that’s coming back. I look forward to getting it into our restaurants because we’re bringing back hush puppies.”
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